AMA FULL LOAF, an independent UK–South African label with a mission: to champion grassroots African talent, amplify township voices, and bring full loaf flavour to the people.

The name AMA FULL LOAF is Township slang for abundance, a symbol that you’re thriving, feeding people, making noise in all the right ways. If half loaves meant compromise, AMA FULL LOAF (The Full Loaf) is the opposite: uncompromising, unapologetic, and purely devoted to pushing the culture and artists forward.